“Branding is the Art of becoming knowable, likable and trustable.”
We very well couldn’t let the first month of 2019 go by without talking about our fellow entrepreneurs! Every January, we make it a point to focus some of our blogs on Business Branding because it is such a HUGE part of what we do everyday to keep our business interesting.
Chardee Scott, Graphic Designer and Owner of Pinch Design Co. has one of our favorite business brands in Baltimore. Why? Because her mission is clear and concise, her work is consistent and her communication is honest and transparent. Her business is 3 years old now and although her work and designs have evolved she still holds on to the same values and principals that she started with. Your Morals and Values are what people will remember you for, your work and dedication to them is what they will share with their friends. Make sure all of these align and reflect in your personal branding photos.
Chardee’s motto is “Simplicity is Key” so when it came to shooting her marketing photos we made sure to keep them clean, straightforward and meaningful to reflect her brand. We edited her photos to bring out certain hues in colors that she associates with her brand. The gallery of photos that we supplied her with gave her plenty of options to choose from to share on social media and her website. Not only did she receive portraits of herself but detailed stock photos and layflats of items that she associates with her brand.
If you’re an entrepreneur or inspiring entrepreneur looking to grow your brand in 2019, we would love to hear from you! We have branding packages with Chardee that can really help you bring your business to your dream clientele. Speak with you soon!